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ABOUT HIRO
Hiro, the predecessor of KIDILL, has been our muse in terms of collection and research. With a limited documented history on Hiro, we aim to uncover its rare and finite pieces and examine its obscure roots within the urban boroughs of Tokyo. During Hiro’s tenure from 2004 to 2014, the cult brand’s primary specialty was vintage remakes; Featuring vintage Thinsulate bombers, denims, and parkas.
The label diverged into two tags—Although Hiro is an overall rare commodity in itself, the red label is more common than the black label. The reason for this is that the black labels are typically produced in smaller or one-off batches, while the red labels tend to be produced in larger quantities.
Prior to KIDILL, which more so prioritizes the runway setting and large-scale production, Hiro was predominantly dedicated to the exclusive, DIY nature reflective of the 90’s UK punk scene. Borrowing from the culture, Hiroaki Sueyasu incorporated patchwork, distress , band iconography, plaids, and more. While these elements were more honed and refined in his KIDILL collections, his Hiro pieces embodied them more authentically as the brand was emerging during an era where Sueyasu neither had the team or resources he has now.
In his early days, Sueyasu scoured Tokyo’s neighborhoods for select shops to sell his products. In the early to mid 2010s, you could find Hiro/KIDILL products at select boutiques such as HONEY’S DEAD, Liber Oz, CANDY, and Solomon Grundy. Post-Hiro, Sueyasu expanded to overseas stores, ranging from Kokon To Zai and The Pineal Eye to Walter Van Beirendonck’s flagship store in Belgium.
ABOUT HIRO
Hiro, the predecessor of KIDILL, has been our muse in terms of collection and research. With a limited documented history on Hiro, we aim to uncover its rare and finite pieces and examine its obscure roots within the urban boroughs of Tokyo. During Hiro’s tenure from 2004 to 2014, the cult brand’s primary specialty was vintage remakes; Featuring vintage Thinsulate bombers, denims, and parkas.
The label diverged into two tags—Although Hiro is an overall rare commodity in itself, the red label is more common than the black label. The reason for this is that the black labels are typically produced in smaller or one-off batches, while the red labels tend to be produced in larger quantities.
Prior to KIDILL, which more so prioritizes the runway setting and large-scale production, Hiro was predominantly dedicated to the exclusive, DIY nature reflective of the 90’s UK punk scene. Borrowing from the culture, Hiroaki Sueyasu incorporated patchwork, distress , band iconography, plaids, and more. While these elements were more honed and refined in his KIDILL collections, his Hiro pieces embodied them more authentically as the brand was emerging during an era where Sueyasu neither had the team or resources he has now.
In his early days, Sueyasu scoured Tokyo’s neighborhoods for select shops to sell his products. In the early to mid 2010s, you could find Hiro/KIDILL products at select boutiques such as HONEY’S DEAD, Liber Oz, CANDY, and Solomon Grundy. Post-Hiro, Sueyasu expanded to overseas stores, ranging from Kokon To Zai and The Pineal Eye to Walter Van Beirendonck’s flagship store in Belgium.